god this topic is still alive.. pardon me for playing devils advocate here.. I do pay a pretty penny for the game servers.. If i cant afford it.. it goes away.. and thats that... But man... maybe instead of product placement in my game -- come up with a new business plan to cover expenses..
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2old2play.com is running a good writeup about the effectiveness of in-game advertising.
Their study took 120 gamers, all 18 or older and were given sports games to play (which is by far the biggest user of in-game ads right now). Using Sponsor Fixation Index metrics, Bunnyfoot measured the responsiveness of gamers to the ads.
their study shows that in-game ads are failing to catch the gamers attention and are failing to influence the consumer in any significant way. If there’s little return on investment, advertisers will simply go somewhere else. Could this mean the end of in-game advertising is coming or are things just getting started? Maybe game designers will find new and innovative ways to get advertiser messages in our face. Face mapping a McGriddle sandwich on my Rainbow Six character?
They cite a great example of an in-game situation where the ads do more harm than good.
Take for instance Splinter Cell. Within multiplayer there is a map which has a truck out in front and logo’s that will change each time it is loaded. Recently this editor fell into a situation where I told my team mate that the Merc was by the "Comcast" truck. Only, he couldn’t find, the Comcast truck, because to him it was a completely different ad!
Read the whole thing here:
http://www.2old2play.com/News/In_Game_Advertising_proven_Ineffective--- end snip ---
now these polls and whatnot are questionable as are all statistics.. but it's still a good read and worth thinking about..