Good web design cant be taught.
1st rule: Who are the users and what do they want.
The goal of this forums isn't hooking new users, its helping current ones.
The '2 seconds to hook and new customer' rule only applies to people selling something, people who come here are already interested, so we have longer to get there attention before they go else where, and as such organisation beats shock and awe flashy marketing hype.
Or at least that how I see it....